An important feature of having a successful website is whether it is "mobile-friendly" or "mobile enabled." With the increase of Internet enabled devices (smart phones, tablets, iPads etc.) the need arose for traditional websites to be viewable on smaller screens. While a company website may look great on a hi-definition computer monitor, it doesn't always translate into an enjoyable experience for mobile users. As a result, a push for responsive design began whereby websites can adapt to the dimensions of the viewers device. Google furthered the need by providing information about a change in their ranking procedures that would take into account a websites mobile-friendliness (see here).
Starting April 21, 2015, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices.
An important part of our design process is to create a website platform that will adapt to the device being used by your website visitors. With Google using mobile enablement as a criteria for search engine placement, having a responsive website is essential for being found Online. This is where we can help. Contact Us to learn how we can mobile enable your website and increase your search results in the process.